Building a professional service presence
The website was designed around Spakgen’s existing blue, yellow and green identity, creating a bright and approachable visual experience suited to a professional cleaning company.
Making services easier to discover
Cleaning services were organised into dedicated sections so visitors could quickly understand the company’s capabilities and navigate towards the service relevant to their requirements.
Creating clear enquiry pathways
Contact information and estimate focused calls to action were positioned prominently throughout the experience, reducing the steps required for potential customers to reach the business.
Designing around local customers
The content structure focuses on Spakgen’s Singapore market, clearly communicating the company’s location, contact information and service offering to prospective local customers.
Keeping the experience simple
Straightforward navigation and focused page layouts keep unnecessary complexity out of the customer journey and allow the services themselves to remain the primary focus.
Responsive across devices
The website experience was structured to work across desktop and mobile screens, helping customers explore services and contact Spakgen regardless of the device they use.